Within the first moments of encountering a Web page, people jump between the distinct visual areas of the page trying to get a sense of what they are looking at. To see this in action, just follow the blue dot in the eye-tracking video illustrated in figure 1. It shows a user’s eye movements through a Web page they are encountering for the first time. Note the way this user’s eyes move between large areas of the page very quickly.
Communicate Quick: First Impressions Through Visual Web Design
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