Within the first moments of encountering a Web page, people jump between the distinct visual areas of the page trying to get a sense of what they are looking at. To see this in action, just follow the blue dot in the eye-tracking video illustrated in figure 1. It shows a user’s eye movements through […]
Monthly Archives: October 2008
How Usable is Your Copy?
Tuesday, October 7, 2008
So how does copy impact usability? To answer this, let me first illustrate how people generally browse the web. It’s chaotic. We don’t tend to read everything that’s on a particular page. Instead, we scan the page very quickly, dashing from one point to another, trying to find what we’re looking for.
Usability Post » […]