Hierarchy. Strong, consistent visual hierarchy is key to a quality design.Q : What is visual hierarchy?A : Important elements have the most emphasis. Least important elements have the least emphasis. So, a user’s eye should move around the page from your most important content to your least important content.Q : Ok…I still don’t understand. How do you measure the emphasis of a single design element?A : There are a couple of design principles that we can use to create more or less emphasis.
Hierarchy - Design’s pecking order - Forum One: User Experience & Design Blog
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