If you don’t not want to opt out, untick this box…- 90 Percent of Everything

Opt-out antipattern. Details have been anonymised.
It’s funny how the honest business objective of keeping in touch with your customers can get so twisted and contorted that it ultimately becomes this.It runs full circle from “We want our customers to become loyal friends” to “Customers are just conversion statistics, and we will pull any trick in the book boost the numbers.”.A big fat race to the bottom.

If you don’t not want to opt out, untick this box…- 90 Percent of Everything

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